Luxtripper
Introduction
Founded in 2015, Luxtripper combines advanced technology with expert luxury travel consultancy. Their in-house technology swiftly matches customers with top-tier holiday destinations, crafting bespoke itineraries tailored to preferences, often within a day. Luxtripper’s technology enables their travel specialists to offer highly personalised services for intricate travel plans.
For the fiscal year ending March 2023, Luxtripper reported sales of £27.9 million, achieving an impressive annual growth of 144.87%. It also secured the 19th position in The Sunday Times 100, standing as the only travel company in the top 50.
Luxtripper made a 357% increase in sales enquires with single test.
With high bounce rate of 80% on one of our busiest pages Luxtripper were able to create significant change with limited resources and minimal development, through continuous optimisation.
1928% uplift in newsletter sign-up
The Results: Using a tried and tested approach to A/B testing, we saw a significant increase in daily sign-ups from 28 per day to 568 per day
Case study: 99% uplift in conversion
Our project aimed to address the hidden nature of Luxtripper’s payment plans, a key concern identified through user feedback.
Building a basic design system
The implementation of the design system not only improved our design workflow but also strengthened our brand identity and positioned the company for future growth.
279% uplift in holiday requests
Expanding on the success of the special offer card, we initiated the redesign of the site-wide holiday cards.
