Animal Friends
INTRODUCTION
Animal Friends is the leading UK pet insurer dedicated to making a difference. As an award-winning enterprise, they’ve become a top pet insurance provider in the UK, caring for over 1 million pets with comprehensive coverage for cats, dogs, and horses.
With a team of around 500 committed colleagues, AFI is on a mission to improve the lives of all animals, believing that every creature deserves protection and a happy, healthy life.
“I was thrilled when Animal Friends offered me the role of Head of Product Design, combining my passions for animal welfare and product design, making the decision to join an easy one.”
MY ROLE
As Head of Product Design at Animal Friends, I was entrusted with leading the transformation of our digital experiences. My role encompassed overseeing the comprehensive redesign and migration of our website, enhancing our quote engine, and implementing a collaborative design system to streamline workflows across the company.
OUTCOMES
Mobile first quote engine
Mobile first site redesign, improving on brand conversion
Improved efficiencies within the product design department
CLIENT
Animal Friends
PROJECTS
Website redesign and site migration
Quote engine redesign
Design system and design process
TOOLS
Figma, Adobe CC, Canva, Trello, Zoom, Slack. (Remote)
Quote engine redesign
In our pursuit of excellence in digital services, we embarked on a transformative journey to revamp our quote engine (QE), a critical component of our website facilitating insurance policy selection.
Pawsome Palette
In managing a diverse team using varied software and local file storage, streamlining our design process became paramount. Previously, we relied on wireframes, handing them over to UI designers to transition into high-fidelity designs. This approach was time-consuming and fragmented our workflow.
Redesign & website migration
At AFI (Animal Friends International), we underwent a comprehensive website redesign. This involved migrating from WordPress, a legacy platform burdened with significant technical debt, to Optimizely CMS (formerly known as Episerver), coupled with a complete redesign.
